The leading global online food ordering platform foodpanda has recently partnered with Voyager Innovations, the digital innovations arm of PLDT and Smart Communications, Inc. (Smart), allowing customers free data access when ordering food online on the foodpanda website.
SafeZone allows users to browse partner sites and apps, like foodpanda, completely FREE of data charges. Launched in February this year, SafeZone is now the number 1 local community site in the Philippines according to Effective Measure, the leading provider of digital audience, brand and advertising effectiveness measurement, and targeting solutions. Last August, SafeZone drew in 17.8 million page views from over 1.5 million active registered users.
The digital platform run by Voyager Innovations allows consumers to taste the free side of the Internet because sponsoring brands are the ones paying for data access.
“Given the reach of SafeZone, more Filipinos can now enjoy foodpanda. We are delighted to be their partner in allowing more Filipinos to enjoy their food delivery service with the added benefit of free data access. This is what the digital life is about – convenience whenever, wherever you are,” said Benjie S. Fernandez, Chief Operating Officer at Voyager Innovations.
Mauro Cocchieri, foodpanda Philippines’ Co-Founder and CEO, looks forward to the prospect of gaining more users.
“SafeZone will attract an entirely new segment for foodpanda, that is, Filipinos who want to order food online but were previously put off by the data charges they would incur. While I am excited to expand our market share, I am inspired more by what it ultimately means: more Filipinos will be able to experience the convenience that foodpanda offers,” he said.
Founded in May 2012 and headquartered in Berlin, Germany, foodpanda operates in more than 40 countries across 5 continents. In the Philippines, foodpanda launched in June 2014 and has since grown to over 1,000 restaurants nationwide. foodpanda is part of the German group Rocket Internet, an Internet platform which identifies and builds Internet business models. The same company under which Lazada and Zalora are part, Rocket Internet focuses on eCommerce, Marketplaces, Financial Technology and Travel.
Now, customers can choose from foodpanda’s over 1,000 partner restaurants, such as Amici, Greenwich, IHOP, and Omakase, and conveniently have their food delivered to their homes without having to worry about expensive data charges.
Customers must simply visit free.foodpanda.ph and turn on the ‘Load Protect’ feature, enter their location to see which restaurants deliver to them location, browse the available menus, and choose to pay online or via cash-on-delivery.
SafeZone is fueled by Voyager Innovations Inc., the digital arm of PLDT and Smart Communications, Inc. (Smart), which develops and operates disruptive digital platforms in the phl and other emerging markets. SafeZone is currently available for free to subscribers of Smart, Sun, and Smart Bro. For more information, please visit www.safezone.ph/free-services.