“A world without strangers is a borderless one where people walk hand in hand and celebrate life as one,” said Rico Blanco, music icon and Giordano Philippines’ latest brand ambassador. With our love for music, the best way to send a message is through a song, so in celebration of its 25th year in the business, Giordano Philippines has chosen Rico Blanco as its ambassador to intensifies its World Without Strangers campaign.
Giordano Philippines held the first-ever World Without Strangers Music Festival at Glorietta Activity Center featuring the country’s top bands and performers. It was a whole day of music and bonding – after all, it is a world without strangers. Glorietta Activity Center was banging to the music of Sponge Cola, Urbandub, Franco, Up Dharma Down, Techy Romantics, Taken By Cars, Kala, Autotelic, Cygnet, Maude, Hidden Nikki and Yolanda Moon.
If it isn’t enough, they also brought Join The Club.
Also making the girls scream is Kean Cipriano with the rest of Callalily.
Also at the event is the The Giordano Statement Tee Design Contest awarding. A contest which attracted a large number of entries, revolved around the “World Without Strangers” theme.
Ten designers, five from the male category and another five from the female category, were recognized during the festival. The top 10 designers are Gino Jardinico, Timmy Joy Raymundo, John Angelo Tan, Ivan Marc Robinson, Nadine Encarnacion, Benedict Lim, John Francis Pasicolan, Katherine Francisco and Cathleen Kay Bayani, whose design for both male and female categories were chosen.
The winning designs will be released in Giordano stores by the end of July.
“Every piece in the WWS collection is a basic building block to any wardrobe, and it comes to life with the wearer’s personality and taste,” Bea Lim, Giordano Philippines’ vice president for marketing.
World Without Strangers has always been Giordano’s credo since the brand’s beginnings in Hong Kong. The brand’s classic and timeless quality transcends differences and preferences, making it a brand for everyone, everywhere.
For more information about the WWS Campaign, visit www.facebook.com/GiordanoPhilippines.