Heineken® and James Bond

It was a night of style, action, glamour and beer drinking at the exclusive movie screening of Spectre last November 6 at SM Aura. The event was also a celebration of the long-time partnership of Heineken® and James Bond that spans 17 years.

I spotted a couple of celebrities during the event including Jef Gaitan, Shy Carlos, Ali Peek, Bangs Garcia, Jan Marini and Jerard Pizarras, Elmo Magalona and Janine Gutierrez, and many more. Each of them has, in their own ways, displayed the legendary qualities of Agent 007, which makes them stand out in their chosen niche.

Zen Fone (11 of 31)

Leading the pack who trooped to watch the latest instalment of this Heineken®-James Bond partnership are no other than actress Maxene Magalona and Philippine Football National Team member Anton del Rosario. “As a fan of both James Bond and Heineken®, I really looked forward to this event. I dressed up like James Bond and even mingled with other Bond fans. I think this is the closest thing to being a James Bond for a night!” shared Anton.

HEINEKEN executives such as David Tulloch, Country Manager for HEINEKEN Philippines, were present to witness how Filipinos have warmly welcomed the Heineken® and James Bond partnership for the first time in the Philippines. “It is an exciting time for Heineken® here in the Philippines. I hope all the guests here continue to pursue legendary achievements in their own right,” concludes Mr Tulloch.

Zen Fone (31 of 31)

During the screening, I was just happy that I was just sitting there, holding a bottle of Heineken® while Bond does all the dirt work for me. I wouldn’t pass as a secret agent, but I sure can drink like a 007.

Heineken® is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken® is available in the Philippines at leading supermarkets, convenience stores and bars.

Heineken Photo

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