For the Fall 2015 season, the Levi’s® brand harnessed over 80 years of women’s global denim expertise, paired that knowledge with the innovation and relevancy of today, and obsessed over the details – from the fit and fabric to finish and style – to create a transformational women’s jean collection.
With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of Asian modern women. The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”
Celebrating every woman’s greatness and achievement through the years in different fields, Levi’s® is launching the new collection on July 31 at the Valkyrie Nightclub. To make the event a night to remember, the brand is bringing in Asian Superstar Vanness Wu to give an unforgettable performance, which is Levi’s® way of thanking all the Levi’s female style seeker fans for patronizing the brand for years.
In line with the launching of Fall 2015 global brand campaign, Levi’s enlisted global artist, multi-Grammy award winning singer/songwriter, producer and activist Alicia Keys to lend her one-of-a kind voice and style to the brand for the debut of an all new transformational women’s denim collection. The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.
“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
Introducing the new Levi’s® Denim Collection for women – modern, feminine and sexy from the brand that invented the blue jean.
LOT 700 Named after our first-ever pair of Levi’s® women’s jeans, our signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny.