DigiPlus Interactive, the driving force behind popular digital entertainment platforms like BingoPlus, ArenaPlus, and GameZone, just snagged a remarkable triple win at the prestigious 60th Anvil Awards. These awards, considered the gold standard for public relations excellence in the Philippines, recognize outstanding achievements in communications and public relations. For DigiPlus, this recognition is a testament to their innovative approach and commitment to both entertainment and community.
The company took home a coveted Gold Anvil for its “DigiPlus Reimagined” rebranding campaign. This campaign, a collaboration with global brand specialists Landor, showcased DigiPlus’s impressive evolution from a traditional leisure and resorts operator to a true leader in the digital entertainment space. It wasn’t just a visual makeover; it was a powerful statement about their commitment to using technology to create exciting new forms of entertainment for Filipinos.
Beyond the rebranding success, DigiPlus also earned two Silver Anvils. One was for their 2023 Integrated Report, “Ushering a New Era of Digital Entertainment.” This report, which adheres to the highest global standards, meticulously details DigiPlus’s strategic direction, financial performance, and commitment to environmental, social, and governance (ESG) factors. It’s a clear demonstration of their dedication to transparency and accountability.
The second Silver Anvil recognized the BingoPlus Foundation’s “FutureSmart” program. This initiative is making a real difference in marginalized communities by empowering the next generation through education, particularly in the areas of IT and digital literacy.
“These Anvil awards highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders,” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “We are inspired to deliver even greater value to our customers, investors, and communities.”
The FutureSmart program’s impact is truly impressive. In 2024 alone, it reached over 5,000 individuals. From IT scholarships at top universities to coding programs for kids and the establishment of PLUS Tech Centers, FutureSmart is bridging the digital divide and creating opportunities for those who need them most.
“This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation. “FutureSmart is a testament to how we aim to create lasting, positive change.”
DigiPlus’s success at the Anvil Awards underscores their dedication to not only providing top-notch entertainment platforms but also making a meaningful contribution to Philippine society. They are a company that understands the power of connection, both online and in the real world.
