Samsung recently offered a peek into the future of our living spaces at their global launch event in Seoul, Korea, and it’s all about “AI Home.” Forget just smart appliances; Samsung is envisioning a seamlessly connected ecosystem where your devices intuitively cater to your needs, all while prioritizing security and ease of use.
Jeong Seung Moon, the EVP leading Samsung’s Digital Appliances R&D, kicked things off by outlining their vision: a harmonious AI Home that anticipates and responds to users in every room. It’s not just about convenience anymore; it’s about creating a truly intelligent living environment that also helps with energy saving and overall home care. And at the heart of this vision? Smart screens, Bixby voice control, and Samsung’s robust Knox security platform.
The 2025 Bespoke AI appliance lineup is where this vision truly comes to life. Samsung showcased a range of innovative functionalities designed to tackle everyday challenges. A key element is the expanded integration of the AI Home display. Building on last year’s initial introduction, these smart screens, now available in various sizes, are being incorporated into even more products, like the Bespoke AI Refrigerators. Imagine a 9-inch display on your fridge, offering a similar experience to their larger AI Family Hub screen – more options, more control.
Samsung emphasized the core benefits of their “AI Home” vision: making things Easy to Use, enhancing Care for your home and appliances, and ultimately Saving energy and resources. The AI Home display acts as a central hub, making it simpler than ever to interact with all the features of your Bespoke AI appliances. What’s particularly interesting is that it can now connect to third-party devices through SmartThings without needing a separate hub. Think of effortlessly managing your entire connected home from your refrigerator door! Features like the Daily Board for personalized information and Map View for controlling other devices further streamline the user experience.
But Samsung isn’t just focused on adding smart features; they’re also heavily invested in ensuring a reliable and secure experience. Enhanced Knox security will be applied across their 2025 lineup, giving users peace of mind. This year, Trust Chain, a part of Knox Matrix, will be integrated into all new Wi-Fi enabled appliances, allowing users to monitor their security status in real-time through a dashboard.
For the first time in their home appliances, Samsung is also implementing Knox Vault, a separate hardware chip designed to safeguard sensitive user information like passwords and authentication details. Looking ahead, they’re even incorporating post-quantum cryptography (PQC) into their screen-equipped products to protect against future quantum attacks.
And for those who already own Samsung appliances, the company is committed to keeping them up-to-date. Their Smart Forward software update service through SmartThings will continuously deliver new features, ensuring that customers can enjoy the latest innovations without necessarily needing to purchase new devices.
Ultimately, Samsung’s “AI Home” vision for 2025 is about creating a smart home experience that is not only intuitive and convenient but also safe, reliable, and constantly evolving.
For those interested in learning more about the new Bespoke AI appliances for 2025, you can visit https://www.samsung.com/ph/home-appliances/bespoke-home/. Plus, there’s a pre-order offer with up to P19,000 off, and a free Galaxy A16 5G with select Bespoke AI refrigerators or a free Galaxy Fit3 with select Bespoke AI topload washers until April 9, 2025.
