Jollibee officially painted Cebu red and yellow this January 2026, joining millions of devotees and tourists for the highly anticipated Sinulog Festival. From airport welcomes to a massive presence in the Grand Parade, the country’s top fast-food chain turned the “Queen City of the South” into a giant “Jollitown.”
Beyond the dancing and parades, Jollibee’s 2026 Sinulog campaign was rooted in community. The brand notably partnered with the city to support Devotee City, providing a temporary home and hot meals to nearly 1,000 pilgrimsstaying near the Basilica Minore del Santo Niño. Whether it was through a viral flash mob at SM Seaside or a free Coke upgrade for festival-goers, Jollibee ensured that the “Masterfully Made” joy of Chickenjoy was felt at every corner of the celebration.
Jollibee Sinulog 2026 Highlights
| Activity | Details | Location / Date |
| Airport Welcome | Travel giveaways & Sinulog mascot meet-and-greets | Mactan-Cebu Int’l Airport (Jan 15–17) |
| Mall Joy Days | Flash mobs with Jollitown Friends (Hetty, Popo, etc.) | Robinsons Galleria, SM Seaside, Ayala Center |
| Devotee City | Support for 1,000 pilgrims & unhoused families | Near Basilica Minore del Santo Niño |
| Grand Parade | Colorful festival float featuring the iconic Jollibee | Fuente Osmeña / Parade Route (Jan 18) |
| Sinulog Night | Games, prizes, and mascot appearances | General Maxilom Branch (Jan 17–18) |
Exclusive Sinulog 2026 Treats
Cebuanos and tourists enjoyed these festival-only promos available in Cebu City, Mandaue, and Talisay:
- FREE Go Large Coke: With any Chickenjoy Value Meal (Jan 12–18).
- FREE 1.5L Coke: With every Chickenjoy Bucket (Jan 16–18).
