In a country where the weekly grocery run is a family ritual, EastWest Banking Corporation and Puregold Price Clubjust proved that your pantry staples can lead to a brand-new set of wheels. The EastWest Puregold Always Panalo Visa Raffle Promo officially concluded with the awarding of its grand prize, a BYD Seagull, to a winner whose story perfectly mirrors the “soul” of the modern Filipino hustle.
The initiative highlights a growing trend in the Philippine tech-lifestyle space: the gamification of everyday spending, where routine card use transforms from a chore into a high-stakes opportunity for life-changing rewards.
The keys to the electric hatchback went to Maria Theresa Aguilar, a 28-year-old virtual assistant from Biñan, Laguna.
- The Strategy: A regular at Puregold Pavilion Biñan, Aguilar applied for the co-branded Visa card specifically for the rewards. Her win came from a mix of card acquisition and qualified transactions, proving that even small, consistent spends count.
- The Impact: Beyond the tech specs of the car, the prize serves a deep family purpose. Aguilar shared that the vehicle will be vital for her father’s medical check-ups, providing a comfortable alternative to public transport for their trips from Batangas to Manila.
The choice of the BYD Seagull as the grand prize is a nod to the shifting automotive landscape in the Philippines. As more Filipinos look toward sustainable, cost-efficient mobility, the Seagull stands out as a compact, tech-forward EV that fits the urban lifestyle perfectly. It’s an “extraordinary reward” for an “ordinary” activity like buying rice and laundry soap.
The promo, which ran from April 22 to August 31, 2025, was designed around accessibility. Unlike many high-tier promos, this one rewarded volume and loyalty rather than just high-value purchases:
- In-Store & Beyond: Entries were earned not just at Puregold branches but through any qualified transaction made with the card, regardless of the amount.
- Secondary Perks: Aside from the EV, the bank also gave away ₱5,000 Puregold P-Wallet Cash Credits, reinforcing the card’s utility for daily essentials.
As Francis Ramon Tioseco, EastWest Head of Cards Product, puts it: “We design our products around real Filipino lifestyles—daily grocery runs, family priorities, and the need for convenience.”
