It looks like Acer is continuing its winning streak in the Philippines. According to the latest data from GfK, they’ve once again clinched the top spot in both the consumer and gaming notebook segments for 2024, commanding an impressive 35.7% of the overall market share. That’s a significant number – essentially, one out of every three laptops sold in the Philippines last year was an Acer.
Breaking it down further, Acer snagged a solid 34.2% of the consumer notebook market and an even stronger 40.6% grip on the gaming notebook category. This dominance isn’t just luck; it’s a result of a smart strategy that seems to be really connecting with Filipino consumers.
What’s behind this success? Apparently, Acer has been hitting the sweet spot with their value-for-money products, ensuring they’re widely available through their extensive sales network, and running some pretty effective marketing campaigns. Their knack for staying on top of the latest tech trends and cleverly partnering with popular local figures like SB19 and G22 has clearly resonated with the younger crowd.
And for the gamers out there, Acer’s Predator Gaming line continues to be a major force. They’ve not only been delivering powerful machines but also actively fostering the esports community through events like the Asia Pacific Predator League. It’s this kind of engagement that builds brand loyalty and trust.
As Sue Ong-Lim, Acer Philippines Managing Director, puts it, “These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer.”
Another key factor in Acer’s consistent performance is their strong presence across the country. Whether you prefer to browse in person at an Acer Concept Store or an authorized dealer, or you’re more of an online shopper hitting up the Acer online store, Lazada, or Shopee, their products are readily accessible. It seems Acer has really figured out how to connect with the Philippine market, and their continued leadership in the notebook space is a testament to that.
