HONOR Philippines has just unveiled its brand-new Experience Store at SM City Puerto Princesa, marking a significant step in bringing their innovative technology closer to the Ecotourism Capital of the Philippines. The grand opening was made even more exciting with the launch of their latest flagship smartphone, the highly anticipated HONOR Magic7 Pro.
Stephen Cheng, Vice President of HONOR Philippines, shared his enthusiasm: “We are committed to expanding our reach and making HONOR’s cutting-edge technology more accessible to Filipinos across the country. The opening of our SM Puerto Princesa Experience Store reflects our dedication to innovation and service.”

The event drew a large and enthusiastic crowd of HONOR fans, local media partners, and tech lovers, all eager to witness this exciting milestone. The ribbon-cutting ceremony was graced by prominent figures, including HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.

Guests were treated to a fun and engaging program hosted by Alvin Sia, featuring interactive games like the “Guess the Phone Challenge” and “Don’t Touch the Color,” which showcased the innovative features of both the HONOR Magic7 Pro and the HONOR X9c. The energy was high with exciting prizes up for grabs, including cash rewards and exclusive freebies.
During his welcoming remarks, Eason de Guzman highlighted the significance of the new store: “The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices.”

The star of the show was undoubtedly the HONOR Magic7 Pro, which wowed attendees with its groundbreaking AI-powered photography capabilities. Packed with advanced AI technology, the Magic7 Pro promises stunning, cinema-quality photos and videos in all sorts of lighting conditions. Its impressive 100x Super Zoom lets you capture intricate details from afar, while its ultra-clear night photography ensures vivid and sharp images even when the lights are low – perfect for capturing the beauty of Puerto Princesa at any time of day.
Under the hood, the Magic7 Pro is equipped with the powerful flagship Snapdragon Gen 8 Elite processor, guaranteeing a smooth and lightning-fast performance for everything you do. Its immersive display, designed for vibrant visuals and smooth interactions, makes it ideal for gaming, multitasking, and creating content. These top-tier features position the Magic7 Pro as a must-have device for travelers exploring Palawan’s wonders, content creators capturing its beauty, and smartphone enthusiasts seeking unparalleled performance and style.

This latest store opening underscores HONOR’s commitment to expanding its presence and empowering communities across the Philippines through technological innovation. Guests had the opportunity to explore the newly opened store, thoughtfully designed to offer a personalized and immersive retail experience, further solidifying HONOR’s presence in the beautiful province of Palawan.
Looking ahead, HONOR has plans to open even more Experience Stores across the country, ensuring that more Filipinos have convenient access to their innovative products. The SM Puerto Princesa store joins a growing network of HONOR retail outlets, all designed to bring convenience and cutting-edge technology closer to customers nationwide.
The HONOR Magic7 Pro is available in elegant Lunar Shadow Grey and classic Black. You can grab yours now at any HONOR Experience and Partner Stores nationwide, and online via Lazada (https://bit.ly/Laz_M7Pro_PR), Shopee (https://bit.ly/M7ProLaunch_PR), and TiktokShop (https://bit.ly/TikTok_M7Pro_PR).
For those looking for more budget-friendly options, the HONOR Magic7 Pro is also available through Home Credit for as low as Php 2,484 per month with 0% interest and payable for up to 18 months. Now, that’s making flagship technology accessible!