Kia Philippines is cruising into the fast lane. The Ayala subsidiary capped off a stellar year in 2024, achieving record-breaking sales and critical acclaim for its exciting new models.
Soaring Sales and Market Share
Kia Philippines reached new heights in 2024, boasting a total of 6,692 units sold – a remarkable 33% increase from the previous year. December even saw the brand hit its all-time high with a staggering 805 units sold in a single month. This impressive performance solidifies Kia’s position as a major player in the Philippine automotive industry under ACMobility’s leadership.
“We’re incredibly proud of how our vehicles resonated with Filipino consumers in 2024,” says Antonio “Toti” Zara III, Head of Automotive Retail Distribution at ACMobility. “This record-breaking achievement is a testament to our team’s hard work and our dealer partners’ dedication. We’re building momentum with models that truly address the needs and aspirations of Filipino motorists.”
The Kia Sonet: A Market Favorite
Launched in June 2024, the Kia Sonet quickly became a force to be reckoned with in the entry-level B-SUV segment. It captured a remarkable 23% market share, solidifying its position as the second-best-selling subcompact SUV in the Philippines. In just seven months, Kia sold an impressive 3,823 Sonet units, making it the 4th best-selling subcompact SUV of the year and Kia’s best-selling model launch ever in the Philippines. This success is further validated by multiple industry awards, including Top Gear Philippines’ 2024 Underrated Car Of The Year and Autoindustriya.com’s Editor’s Pick as Your First Car.
Electrifying the Future
Kia Philippines isn’t just focused on gasoline-powered vehicles. They’re making significant strides in the electric vehicle (EV) market with the launch of their exciting electrified lineup. The Kia EV6 opened the door to an electrified future, and the recently launched Kia EV9 has taken the premium electric SUV segment by storm. This groundbreaking model even secured the World Electric Vehicle Award and the prestigious World Car of the Year title at the 2024 World Car Awards.
Commitment to Innovation
Kia’s dedication to innovation goes beyond just electric vehicles. The launch of the Kia Carnival Turbo Hybrid in November marked a significant step towards a more sustainable future. This innovative vehicle combines advanced hybrid technology with the comfort and versatility that the Carnival is known for, ushering in a new era of premium family mobility.
Looking Ahead: Continued Growth and Exciting New Models
Kia Philippines is showing no signs of slowing down. As they continue to adapt to market demands, they remain committed to offering reliable, modern, and fuel-efficient vehicles to Filipino car buyers. With the continued success of the Sonet and the recent launch of groundbreaking models like the EV9 and Carnival Turbo Hybrid, Kia Philippines is poised for even greater growth in 2025. Additionally, the upcoming launch of the Kia Sorento Turbo Hybrid will provide Filipino consumers with even more options to meet their evolving needs and preferences.
“2024 has been a pivotal year for Kia Philippines, and we’re thrilled with the incredible growth we’ve achieved,” says Brian Buendia, Chief Operating Officer of Kia Philippines. “Our success with the Sonet and other models reinforces our commitment to delivering innovative, reliable, and stylish vehicles to Filipino consumers. We look forward to building on this momentum and continuing to offer products that cater to the needs of the modern Filipino driver.”
