The Philippine digital economy is no longer just a trend—it’s a powerhouse. By 2026, it is projected to contribute 12% of the national GDP, injecting a staggering ₱354 billion into the economy. At the heart of this growth is the evolution of heritage brands like Outland, which is proving that 30 years of craftsmanship can be perfectly paired with 21st-century tech.
As local shoppers shift toward a “click-to-buy” mindset, Outland’s General Manager, Arlene Peña, has successfully steered the brand from traditional storefronts to the digital frontlines of LazMall. By leveraging Lazada’s AI-powered ecosystem, this Filipino footwear icon isn’t just maintaining its legacy—it’s outstriding the competition.
| Metric | Outcome | The Digital Advantage |
| National Reach | 100% Nationwide Coverage | No longer limited by physical store locations. |
| 11.11 Performance | Significant Sales Uplift | Achieved record-breaking double-digit growth in 2024. |
| AI Efficiency | Real-time Inventory Management | AI predicts demand to ensure popular sizes never go out of stock. |
| Shopper Savings | Up to ₱2,000 in Vouchers | Strategic participation in Mega Campaigns like 12.12. |
Outland’s digital transformation isn’t just about listing products; it’s about Smart Selling:
- Predictive Analytics: Using Lazada’s AI tools to analyze five years of data, helping the brand align stock levels with actual buyer behavior.
- Automated Personalization: Surfacing “polished classics” or “everyday essentials” to users specifically looking for premium leather goods.
- Seamless Logistics: Integrating with Lazada’s homegrown logistics network to ensure that a “click” in Manila translates to a delivery in Mindanao.
“Dati, yung traditional way: magbubukas ka ng store… Pero as an online seller, mas mabilis at mas convenient na sa amin. In just one click, nakabili na ang customer.” — Arlene Peña, Outland GM
