Metrobank has launched Ask Earnest, an AI-powered financial mindfulness chatbot designed to help users explore money questions and understand financial choices.
Conversations about money remain taboo for many Filipinos today. Metrobank aims to normalize these discussions so people feel comfortable raising questions without hesitation.
Interactive Learning
The platform brings learning closer to the exact moment people need guidance. Users can engage with financial concepts and build their understanding at their own pace.
Chief Marketing Officer Digs Dimagiba notes that financial education should meet people where they are. The tool helps users understand options before making important money decisions.
Everyday Guidance
Ask Earnest allows users to begin with topics that matter to them. They can ask about building an emergency fund or paying off debt.
People can also explore considerations when starting to invest or seek simple explanations of financial terms. The goal is to build knowledge and confidence for everyday finances.
Advocacy Growth
Earnest started as an e-book offering practical personal finance lessons to readers. It later expanded into a website and social media content on various platforms.
Metrobank also deepened these conversations through the Moneygurado docuseries and community roadshows. Now, the new chatbot adds a conversational approach to financial education.
To explore Ask Earnest, visit earnest.ph and click the button on the upper right corner of the page to start asking questions.
