The Philippine Arena was absolutely buzzing with music, lights, and pure Pinoy power on July 5, 2025, as tens of thousands of music fans crammed in for Puregold’s OPM Con 2025!
With a sold-out crowd and a star-studded lineup featuring today’s biggest OPM acts like BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola, this event wasn’t just a concert – it was a bold new milestone in Puregold’s epic rise in the entertainment scene. Reports indicate an attendance of approximately 30,000 to 50,000 people, filling a significant portion of the Philippine Arena’s 55,000 capacity.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” shared Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
From the very first beat to the final encore, the night played out like a heartfelt love letter to the many sounds of original panalo music. Each performance brought its own unique flavor, and the audience, as diverse as the setlist, responded to every single shift with electrifying energy. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities, proving that music, much like Puregold, truly cuts across all communities. Thanks to ticket redemption events held nationwide, fans poured in from all over the country, and some even jetted in from other parts of Asia and the UAE, just to be part of this unforgettable moment.
Fans who made it to the event even got the VIP treatment with a special soundcheck party before the main concert. And if that wasn’t enough, freebies were overflowing from top consumer brands, including big names like Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate. Talk about a haul!
From Luzon all the way to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad perfectly put it, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, this one definitely solidified its spot as one of the most successful and talked-about music events of the year.
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