Sony Philippines is about to prove just how serious they are with the biggest, grandest audio launch of the year. On September 19, 2026, COVE Manila at Okada Manila will transform into an absolute epicenter of rhythm, style, and high-octane performance for Beyond The Beat: The Next-Level ULT POWER SOUND Experience.
Designed to be felt rather than simply watched, this massive event brings together cutting-edge audio tech, high-energy live performances, and streetwear culture into one immersive playground. And the lineup taking over the stage is nothing short of legendary. Fans can catch powerhouse sets from Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, Maki, and the headline-stealing arrival of SB19 as the newest members of the official Sony ULT Squad.
While general admission passes have already been fully gobbled up by eager fans, the door is far from closed if you want in on the action. Entry to Beyond The Beat hinges on your MySony membership tier, and Sony is giving fans a brilliant way to bypass the sold-out general tickets.
If you upgrade your MySony membership to Elite or Platinum, you unlock access to dedicated exclusive event areas alongside premier perks. Platinum members pull up with three passes to the Platinum zone plus exclusive Sony merch, while Elite members secure two passes to their own dedicated area.
How do you get that tier jump? Between August 1 and September 12, 2026, registering eligible ULT POWER SOUND products allows members to rack up points toward a membership upgrade, ensuring you get past the velvet ropes in style.
Add in an Elevated Street Style dress code encouraging attendees to flex their individuality, and you have got a recipe for the ultimate lifestyle music event of the season.
Check your MySony account status, register your gear, and get ready to push past the limits of sound on September 19! For full event mechanics and registration details, head over to the official Sony event portal.
