TCL Philippines is officially ending 2025 on a massive high note, solidifying its position as the country’s No. 1 Panel TV brand for the second year in a row. Celebrating a 25-year legacy, the brand has successfully pivoted from being just a “value-for-money” player to a dominant force in the premium tech space.
With a strategic focus on QD-Mini LED technology, TCL has captured the shift in Filipino consumer behavior, where buyers are now opting for superior brightness, contrast, and larger screens over standard LED displays. According to TCL Philippines CEO Peter Chen, the brand’s 2025 performance is just the beginning of a momentum they plan to carry well into the next decade.
The brand’s success isn’t just limited to living room entertainment. TCL is aggressively expanding its footprint into the commercial sector with its TMV6 VRF System, marking a major shift from residential cooling to large-scale HVAC solutions.
This move puts them in direct competition with long-standing industry leaders, backed by their “T-AI” energy-saving technology. Meanwhile, their “Whitelines” category specifically washing machines, saw a staggering 30% revenue growth this year. The standout “anchor” product, the Super Drum C682, has been instrumental in recalibrating how Filipinos perceive the brand, proving that TCL can deliver high-durability, premium engineering that goes head-to-head with traditional luxury appliance makers.
Looking ahead to 2026, the roadmap is even more ambitious. TCL is preparing a major refresh for its refrigerator lineup, featuring all-new designs and smarter cooling models. But perhaps the most important update isn’t a product at allit’s the service. The brand is doubling down on post-purchase support, using data from 2025 to ensure faster, more accessible warranty and maintenance services. It’s a holistic approach that aims to turn first-time buyers into lifelong loyalists of the TCL ecosystem.
