UNIQLO welcomes the holiday season with its “Give the Gift of LifeWear” event for the children of Bantay Bata and SOS Children’s Villages Philippines held at UNIQLO SM Megamall.
With the mission of “Unlocking the Power of Clothing”, UNIQLO is committed to reducing its environmental impact by offering innovative products and achieving sustainable business simultaneously. They recognize the power of clothing and are shifting its focus on planet, people, and community.
140 children from Bantay Bata and SOS Children’s Villages Philippines were treated to a holiday shopping spree from the brand’s wide array of LifeWear essentials. Joining the festivities, UNIQLO Philippines’ partners, influencers and media accompanied the children with their shopping.
Seeing the kids excited to be shopping for their own clothes for Christmas brought smile on our faces. The generous people from Uniqlo were as excited as the kids when they were assisting them choosing the perfect style and sizes for each of them.
To get more into the Holiday spirit, Mr. Jose Mari Chan and Ms. Lea Salonga gave a warm Christmas serenade to our kids and other guests.
“Filipinos have always welcomed us from the time we introduced UNIQLO here in 2012, so we want to reciprocate that by giving back to those in need,” shared Geraldine Sia, UNIQLO Philippines’ Co-COO. “More than just bringing good clothing to our customers through our apparel, it is also our mission to share our LifeWear to members of our community who don’t have access to our clothing and to our stores,” she added.
Aside from the clothes they received, the kids from Bantay Bata and SOS Children’s Village Philippines will be wearing a smile this Christmas because for a moment they became prince and princesses. An experience they’ll share for Christmases to come.