Deep within the bustling headquarters of Nissan Motor Asia Pacific in Thailand, a team of innovators is shaping the future of automobiles. Among them is Panthipa Thongkaow, or “Bew” as she’s known to her colleagues. Bew defies stereotypes as a woman leading the charge in Nissan’s Exterior Trim Engineering team.
More Than Just Aesthetics: The Art of Car Design
Bew’s team is responsible for designing and developing a car’s exterior parts, from the iconic front grille to the sleek rear bumper. Their work goes beyond aesthetics, ensuring each part meets safety regulations, driving performance standards, and of course, looks fantastic.
“It’s not just about how a car looks,” Bew explains. “We consider factors like impact resistance, collision dynamics, and even making sure there are no sharp edges that could cause harm.”
A Global Eye for Design Trends
Bew is a keen observer, constantly monitoring automotive trends and consumer preferences. Whether traveling or simply observing the cars on the road, she takes note of styling choices and popular models.
“In Thailand, for example, younger demographics tend to favor eco-friendly cars like the Almera, sometimes customizing them for a sportier look,” she shares.
These insights are crucial in developing car designs that resonate with global audiences. Bew’s work has even reached millions of Nissan customers, including her masterpiece: the creation of the Nissan Navara Black Edition.
Innovation Through Diversity
Bew’s team is a testament to Nissan’s commitment to diversity. They represent a mix of genders, nationalities, ages, and experiences. While navigating such a diverse environment can be challenging, Bew believes the rewards are immense.
“Everyone brings a unique perspective,” she says. “It’s important to listen actively, ask questions, and connect with team members on a personal level.”
This commitment to diversity extends throughout Nissan ASEAN, where hundreds of women hold leadership positions. It’s a conscious effort to create an inclusive workplace where everyone can thrive.
Breaking Barriers for Future Generations
The automotive engineering industry, like many others, has traditionally been male-dominated. However, Bew’s journey is a beacon of hope for aspiring female engineers.
“There have been significant changes in the past decade,” Bew reflects. “We see more women in leadership roles, but stereotypes still persist.”
Bew emphasizes the importance of gender-neutral language in job descriptions and actively promoting diversity within workplaces.
“There are no entry barriers in engineering,” she declares. “Anyone, regardless of gender, can pursue a career in this field.”
As we celebrate International Women in Engineering Day, Panthipa Thongkaow’s story serves as an inspiration. Her dedication and leadership pave the way for future generations of women to dream big and take the wheel in the world of automotive engineering.
