LG Electronics Philippines has just been recognized for its innovative blend of technology and culture, receiving a Silver Anvil at the 60th Anvil Awards for their campaign, “LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts.” This prestigious award, in the Public Relations Tools (Special Events) category, celebrates LG’s commitment to supporting the arts and enriching the cultural experience.
Earlier this year, LG partnered with the National Museum of the Philippines to commemorate the 140th anniversary of Juan Luna’s masterpiece, Spoliarium. This wasn’t just a simple donation; LG provided state-of-the-art OLED AI TVs, powered by the α11 AI Processor, to enhance the visual experience for museum visitors and provide deeper historical context. Imagine viewing Spoliarium not just as a painting, but as a vibrant, immersive story unfolding before your eyes.
The campaign’s success was driven by the creative vision and execution of M360 PR+Activations Agency. They masterfully crafted the narrative and orchestrated a compelling launch event, bringing together key media partners to amplify the campaign’s reach. But the real magic happened beyond the launch, as museum-goers discovered how LG’s OLED technology transformed their appreciation of Luna’s Spoliarium and other masterpieces.
“At LG, supporting the arts and culture is an integral part of what we do,” shared Nakhyun Seong, Managing Director of LG Philippines. “Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors.”
Jeremy Barns, Director-General of the National Museum of the Philippines, echoed this sentiment: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation.”
The Anvil Awards, presented by the Public Relations Society of the Philippines, celebrate excellence in public relations. LG’s campaign is a shining example of how technology can not only enhance our lives but also preserve and elevate our cultural heritage. This award underscores LG’s dedication to cultural preservation and sets a new standard for future collaborations between the tech world and the art world.
As LG celebrates 12 years of OLED leadership in 2025, they continue to push boundaries in entertainment and technology. They remain committed to initiatives that connect people, spark creativity, and promote education, truly embodying their “Life’s Good” philosophy. Because at the end of the day, it’s not just about the technology itself, but the meaningful experiences it creates.
