TCL and Abenson Threw a Summer Fest, Kathryn Bernardo Showed Up, and Nobody Went Home Disappointed
Air conditioners, OPM bands, and Asia’s Superstar walked into Market! Market! This is not the setup for a joke.
TCL Philippines and Abenson brought the TCL Cooltura Summer Fest back for its third year at the Market! Market! Activity Center, and if the goal was to make a product showcase feel like an actual event worth attending, they pulled it off.
Before the main program kicked off, guests had the run of a full showcase of TCL’s latest smart appliances, from their signature big-screen TVs to their award-winning air conditioners, refrigerators, and washing machines. There was also a stamp journey activation with three zones to hit: a photobooth, an Icy Reflex speed game, and a Cool Savings Blast booth where guests could literally grab flying money. Points for creativity.
When the program officially started, TCL Philippines Director of Sales Cyd Montebon opened things up by marking the occasion as a milestone for both the brand and its partnership with Abenson. “This journey is a testament to our shared vision of bringing world-class comfort to every Filipino household,” Montebon said. Abenson Retail Marketing Head Apple Ma followed with her own remarks, pointing to the partnership as a natural fit between two brands chasing the same goal of making everyday home life a little better.
Then came the part everyone was actually waiting for.
TCL Brand Ambassador Kathryn Bernardo took the stage to the kind of crowd reaction that makes you glad you showed up early. She joined the on-stage games, worked the crowd with her usual ease, and summed up TCL’s “Inspire Greatness” mantra in a way that felt genuinely personal. “When your home is a place of comfort and innovation, it gives you the energy to go out there and do great things. It’s all about staying inspired and, of course, staying cool,” she said.
To close out the night, OPM powerhouse The Juans took over with a set that had the crowd fully locked in. They ran through fan favorites including “Hindi Tayo Pwede” and “Ano Ba Talaga Tayo” before performing their latest single “Ngiti,” and the encore demand was loud enough to make the point on its own.
TCL Philippines CEO Peter Chen confirmed what most people in the crowd were probably already thinking: next year is already in the works. “We are already planning to elevate the experience next year with even more exciting milestones, so stay tuned,” he said.
The latest TCL appliances are available exclusively at Abenson. Check out abenson.com for the full lineup.
