Carrying forward the same research-first philosophy that made Dr. Shiba a trusted name for dogs, Prof. Bengal, the brand’s feline-focused sister, has officially pounced into the market with a revolutionary approach to cat nutrition. The brand made its grand debut at the campus-inspired “Prof. Bengal University” event, launching the Philippines’ first Functional Cat Paste Treats alongside Kind Kibble for Cats.
Developed with dedicated veterinary support and guided by science-backed research, this new lineup aims to make healthier feline choices both irresistible for pets and effortless for their humans. Founder and CEO Philipp ‘Phil’ Renner summarized the brand’s mission: “We wanted to make healthier choices accessible for cat parents and irresistible for their cats. Every ingredient in this lineup has a clear purpose, proof that healthy can also be delicious, and affordable.”
Beyond Snacks: The Era of Functional Pastes
Prof. Bengal’s Cat Paste Treats move beyond simple snack-style pastes toward true nutritional supplements that deliver tangible health benefits. The smooth, aromatic texture is designed to meet the preferences of famously selective cats, making daily supplementation a highly anticipated treat. These pastes combine high palatability with targeted functionality, addressing key feline needs with ingredients like taurine for vision and heart health, salmon oil for skin and coat, and prebiotics for improved digestion. This evolution from soft chews into a lickable format was guided by ongoing research and direct insights from cat parents.
Kind Kibble: Complete Nutrition, Zero Fillers
Following the paste treats, the brand unveiled Prof. Bengal’s Kind Kibble for Cats, a natural progression of their mission to accessible and enjoyable feline nutrition. Applying the same science-backed approach as the dog variant, this complete and balanced daily diet is made primarily with fresh chicken, chicken liver, and sweet potato, enhanced with nutrient-rich additions like frozen cod and blueberries. The focus remains on providing complete nutrition without the use of fillers or artificial additives.
Liza Soberano Champions Feline Wellness
The event drew star power from Hollywood actress and brand ambassador Liza Hope Soberano, who attended as a “Visiting Professor.” Already a known advocate for better pet care through her journey with her dog, Yuna, Soberano recently became a cat mom to two adopted felines, solidifying her belief in Prof. Bengal’s science-backed approach. She expressed her excitement that the same trusted nutritional philosophy she witnessed with Dr. Shiba now extends to her cats, with the new products quickly becoming staples in her household. Dr. Roxanne Ignacio, DVM, further emphasized the growing role of functional nutrition, noting how Prof. Bengal’s formulations expertly balance enjoyment and efficacy for measurable wellness outcomes.
Building on Dr. Shiba’s phenomenal growth—now serving over three million customers across multiple countries—Prof. Bengal is the next chapter in bringing science-backed wellness to every pet household. The new Cat Paste Treats and Kind Kibble are now available online at dr-shiba.com, Lazada Mall, Shopee Mall, and TikTok Shop, with retail expansion ongoing throughout November. Prof. Bengal and Dr. Shiba continue to support animal welfare through CSR partnerships, including the Pawssion Project.
