Visa, a global leader in payments technology, is teaming up with Thames International and the City Government of Baguio to supercharge the city’s digital economy and tourism sector. This five-year partnership aims to empower local micro, small, and medium enterprises (MSMEs) by encouraging digital payments, fostering innovation, and providing valuable insights.
Baguio City, known as the Summer Capital of the Philippines, plays a crucial role in the country’s tourism industry. With its vibrant culture, stunning landscapes, and thriving creative scene, it attracts visitors from all over the world. However, like many cities, it faces challenges in modernizing its economy and improving the visitor experience.
To address these challenges, Visa’s Digital Partnership Program will focus on several key areas:
- Digital Payments: Encouraging businesses to accept digital payments can streamline transactions, improve efficiency, and attract more customers.
- Innovation: Supporting local innovators and startups to develop new products and services that can benefit both residents and tourists.
- Data-Driven Insights: Providing valuable data and analytics to help businesses make informed decisions and optimize their operations.
- Skill Development: Offering training and workshops to equip MSMEs with the skills they need to thrive in the digital age.
By working together, Visa, Thames International, and the City Government of Baguio aim to create a more dynamic, inclusive, and prosperous city. This partnership is a significant step forward in leveraging technology to drive economic growth and enhance the visitor experience.
