ROI’d to Success is back for its second season, now produced in collaboration with the Hustleshare podcast. The new season begins by featuring Cake2Go, a family-run cake business known as a pioneer in hotline-based, delivery-first cake services in the Philippines.
Shining a Light on Digital Transformation
ROI’d to Success, a series created by PLDT Enterprise, aims to showcase executives and entrepreneurs who have successfully utilized digital tools to drive business growth, scale operations, and convert resilience into return on investment.
Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise, stated, “With ROI’d to Success, we want to empower enterprises of all sizes by showing how the right digital solutions can create real, measurable impact. Season 1 showed us that these transformations are not only possible—they’re happening. And Season 2 continues that momentum with even more inspiring stories.”
Cake2Go: From Kitchen Venture to Digital Pioneer
Founded in 2005 by Biskwit Co., Cake2Go began as a modest kitchen operation focused on quick, reliable cake delivery, a niche that was still developing in the early 2000s. The brand established its market presence with a hotline-based model, emphasizing convenience long before modern food delivery applications became standard.
Marilen Yap, Cake2Go Co-Founder and Part-Owner, noted, “As early as 2005, we saw a gap in the market for a takeout and delivery cake shop that made it easy for people to just stop by or call in for something sweet. We aren’t your typical bakeshop; we are actually the pioneers in this kind of setup.”
Today, Cake2Go operates over a dozen branches across Metro Manila, known for popular items like T-Overload and Dulce De Leche Cheesecake.
Leveraging PLDT Enterprise for Growth
In the ROI’d to Success episode, Cake2Go Co-Founder and Part-Owner Luis Mesina details how the business partnered with PLDT Enterprise to modernize its backend infrastructure and optimize operations. This was crucial for ensuring their hotline systems could manage increasing demand, particularly during the pandemic, when digital reliability became essential for many businesses.
Mesina affirmed, “We’ve always been a delivery-based business. PLDT Enterprise gave us the infrastructure to grow, to serve more customers, and to remain reliable when our customers needed us the most. PLDT Enterprise’s digital solutions provide easier opportunities. They help businesses hit their desired market faster, and you get your ROI 20–30% faster.”
Through connectivity solutions like broadband and business-grade hotline support, Cake2Go successfully managed high order volumes, improved customer experience, and maintained its delivery services across the metro.
Empowering Entrepreneurs Through Inspiring Stories
ROI’d to Success Season 2 builds on the previous season’s achievements, continuing to feature real voices through the Hustleshare platform. This highlights how PLDT Enterprise supports businesses in navigating the digital landscape.
Alviz added, “It’s more than just technology—it’s about creating a meaningful connection between innovation and impact. We’re proud to help businesses like Cake2Go scale with confidence and share these stories to inspire others on similar journeys.”
New episodes of ROI’d to Success Season 2 will be released soon, featuring more executives and entrepreneurs who have transformed their businesses with PLDT Enterprise’s digital solutions.
The Cake2Go episode is now available on Hustleshare’s Spotify. Follow PLDT Enterprise on social media for more stories of digital breakthroughs. To discover digital solutions that can drive business growth, visit their official channels.
