Shopee Philippines is empowering local micro, small, and medium enterprises by connecting them with everyday content creators through its robust Affiliate Program to drive product discovery and sales.
The platform serves as a vital bridge for businesses with limited marketing resources, allowing them to tap into the influence of creators who convert personal recommendations into tangible customer purchases.
Data from the e-commerce giant indicates significant momentum, with affiliate-driven traffic and sales on the platform increasing by more than 1.5 times over the recent period.
Local innerwear brand Herah successfully utilized this strategy when a creator’s demonstration went viral, leading the brand to institutionalize its affiliate partnerships and expand its dedicated management team.
Pet care company Hyperbrands, the organization behind Dentalight and Moochie, leverages authentic user reviews and performance data to refine its content strategies and capture new segments of the pet owner market.
B Coffee Co. incorporates creator partnerships to demonstrate how its machines integrate into daily lifestyles, which provides consumers with the necessary context to make confident buying decisions.
Shopee continues to scale these opportunities through its KOLLAB initiative, which has successfully bridged the gap between over 100 brands and 500 creators across the country.
This initiative has already hosted more than 30 dedicated events throughout 2026, including strategic activations in key regional hubs such as Cebu and Davao.
Business owners and aspiring affiliates can learn more about the program or explore current partnerships by visiting the official Shopee Philippines website or checking their dedicated seller portal.
