DigiPlus Interactive, a name synonymous with digital entertainment, made waves in the international branding scene recently. The company, in collaboration with the renowned branding agency Landor, has clinched four prestigious awards at the Transform Awards Asia 2024.
The awards demonstrate DigiPlus’ successful strategic rebranding, a bold move which has remade the company from a traditional leisure and resort operator to a tech-forward digital entertainment powerhouse. It underlines the commitment of the company to innovation, fresh, modern brand identity, and the capacity of the firm to connect with the new generation of players.
This isn’t about just a new logo or fresh color palette, according to Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “It’s a deep-rooted transformation that reflects our core values and our vision for the future. It’s also nice to be recognized on the global stage for our efforts.
Rebranding DigiPlus has given the company a new birth to perform in the digital entertainment sector. From BingoPlus to ArenaPlus, its products are designed to captivate and engage audiences. And, with a focus on fairness and transparency, alongside innovation, DigiPlus is challenging the current standards of the industry.
DigiPlus does not forget that, being Filipino is part of its heritage, but at the same time looks toward the future in its manifestation of digital amusement. As such, this company sees its prospects in expanding further globally, to become the new leader in the global market.
