DITO Telecommunity, the Philippines’ fastest-growing telecom provider and now the Rated #1 Mobile Network according to Ookla, launches its heartwarming campaign “DITO SA PUSO KO.” This campaign celebrates Filipinos and DITO’s commitment to providing them with reliable connectivity and innovative solutions.
The campaign features Dingdong Dantes and Marian Rivera, the stars of the top-grossing Filipino film “Rewind,” in a special online video featuring a rendition of the iconic song “Dito Sa Puso Ko.” The video captures the essence of DITO’s journey to becoming the #1 Mobile Network, fueled by the support and trust of its millions of subscribers, or “DITOzens.”
“This campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love we share with our DITOzens,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer. “Our subscribers have truly embraced DITO, making us number one in their hearts and minds.”
DITO recognizes the importance of Filipinos and their need for reliable connectivity. By partnering with Dingdong Dantes and Marian Rivera, DITO aims to inspire Filipinos to experience its next-generation technology.
“Launching this campaign with Dingdong and Marian signifies a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide,” said Jasper Evangelista, DITO Brand and Marketing Director.
The “DITO SA PUSO KO” video depicts Dingdong and Marian initially as the only ones with hearts. Eventually, hearts spread throughout the scene, symbolizing DITO’s love reaching millions of subscribers. This reflects DITO’s remarkable growth, from a challenger brand to a trusted network provider.
“Breaking into the market was a daunting challenge,” added Jimenez. “We thrived thanks to our customer-centric approach and passion for making a difference. We started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand.”
Embracing this milestone with Dingdong and Marian is not just a celebration of success, but a call to further elevate DITO’s standards. The company remains committed to providing Filipinos with consistent customer satisfaction, value-driven products, and inclusive next-generation technology.
