Forget golden tickets to chocolate factories; Dr. Shiba, a leading name in Southeast Asian pet wellness, offered a different kind of golden ticket yesterday: Kind Kibble, a premium dog food designed to revolutionize pet nutrition.
The launch event, a whimsical Willy Wonka-themed affair held at Japonesa in Poblacion, Makati City, brought together Dr. Shiba founders Philipp “Phil” Renner and Tim Michael, veterinary experts, brand ambassador Liza Hope Soberano, and a host of enthusiastic pet parents.

Just as Willy Wonka’s factory was a place where imagination met the highest standards of quality, Dr. Shiba transformed the venue to showcase the science and natural goodness behind Kind Kibble. The star of the show? A dog food formulated with 56% high-quality fresh beef, 30% protein, and a vibrant blend of superfoods like sweet potato, blueberries, and pears. Kind Kibble’s name isn’t just a catchy phrase; it reflects the brand’s core promise: to treat dogs with kindness by providing honest, transparent, and truly nutritious ingredients.


For actress and devoted dog mom Liza Hope Soberano, Dr. Shiba’s brand ambassador, Kind Kibble is more than just food; it’s peace of mind. “As a fur parent,” Soberano shared at the launch, “I’ve seen firsthand how proper nutrition impacts our pets’ well-being. Kind Kibble gives my Yuna the balanced nutrition she needs, and I love that I can trust what’s in her food.”


Dr. Shiba Founder and CEO Renner echoed Soberano’s sentiments. “We all want to give our pets the best care possible,” he explained, “which is why we’ve developed Kind Kibble to meet the highest standards of pet nutrition at a more affordable price. Dr. Shiba’s Kind Kibble represents our commitment to excellence in transparent pet wellness, offering premium nutrition that truly delivers on its promise.”
Kind Kibble marks a significant step forward for Dr. Shiba. Known for its range of functional supplements, the brand is now venturing into the realm of complete nutrition, offering a comprehensive approach to pet wellness. This new line is the culmination of months of rigorous research and development, with veterinary experts playing a crucial role in creating a dog food that combines natural ingredients with proven results.

Dr. Shiba’s Kind Kibble is now available, starting at PHP799 for a 2kg pack. Pet owners can find it at dr-shiba.com, Pet Express, Pet Lovers Centre, PetBuddy, Dogs and the City, and online at Lazada Mall, Shopee Mall, and Tiktok Shop, as well as many other offline pet stores. For pet owners seeking a truly premium, and kind, approach to dog nutrition, Dr. Shiba’s Kind Kibble offers a golden ticket to a healthier, happier life for their furry companions. Discover more at https://dr-shiba.com/
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