Sports have a unique way of bringing people together. Whether it is a packed stadium cheering for a last-minute goal or families gathering around the living room TV to watch international tournaments, sports ignite a shared passion that transcends language and background. Globally, brands like Hisense have long understood this power, serving as proud sponsors for massive international stages like the FIFA World Cup and UEFA Euros.
Now, that same dedication to athletic excellence is making waves right here in the Philippines.
Hisense Philippines has officially sealed a landmark partnership with the Manila Digger Football Club, bridging cutting-edge home innovation with elite athletic performance. The official contract signing and press conference took place on October 27 at SAVEA Bay City Manila, bringing together key executives, team leaders, and members of the media to celebrate the alliance.
Why Manila Digger FC? According to Hisense Philippines, the team represents a kindred spirit. Defined by fierce determination, grit, and a relentless ambition to raise the bar, Manila Digger mirrors Hisense’s own core DNA. That support has already proven steadfast, standing firmly behind the club as they achieved a historic qualification to the Quarterfinals of the AFC Challenge League—a massive milestone elevating Philippine club football on the continental stage.
Looking ahead, fans can expect much more than just a logo on a jersey. The partnership is set to roll out a robust lineup of dynamic activations, including:
- Immersive retail promotions and exclusive merchandise tie-ins
- Cutting-edge display integrations during match days
- Community-driven grassroots youth programs
- Interactive fan zones and public viewing events for upcoming seasons
During the press conference, Elle Perez, Brand Marketing Supervisor for Hisense Philippines, highlighted the shared philosophy connecting the two organizations: “Whether it is engineering precision into our display technologies or executing a game plan on the football pitch, excellence is a habit.”
Meanwhile, Deputy Marketing Director JC Capistrano and Vice President Antonio Mauricio emphasized that the collaboration is built on long-term growth aimed at enriching the local sports landscape and bringing Filipino households closer to the entertainment they love. Representing the club, Manila Digger FC official KitKat Revilla expressed gratitude for the backing, noting how corporate collaboration fuels the team’s championship drive for high-stakes fixtures.
As Manila Digger FC charges forward into its continental campaigns, both organizations stand united in their pursuit of victory, setting an exciting new benchmark for sports and technology in the country.
