Innovation in home appliances has long focused on automation—making our routines faster, our screens sharper, and our devices smarter. But at IFA 2026 in Berlin, Hisense is shifting the paradigm entirely from mere “Smart Living” to a deeply intuitive concept they call “Companion Living.” Unveiling a massive lineup under the banner “Innovating a Brighter Life,” the global home technology leader is proving that the future of home tech isn’t just about smart commands; it’s about a proactive ecosystem that genuinely understands and adapts to you.
On the global sports stage, Hisense made a major announcement confirming the extension of its prestigious partnership as an Official Partner of UEFA EURO 2028. Marking its fourth consecutive European Championship sponsorship following successful runs in 2016, 2020, and 2024, the brand brought the excitement of football straight to its exhibition booth with an interactive “Shoot, Score, Share” zone, bridging the gap between world-class stadium action and home entertainment.
Visual Display & Audio Lineup
Flagship 116UXS RGB MiniLED TV: The centerpiece of Hisense’s visual display features RGB MiniLED Chromagic 2.0 Technology, introducing cyan as a fourth backlight color to achieve an extraordinary 110% BT.2020 color gamut powered by the self-developed Hi-View Engine RGB chip. It also features a 6.4.2 OperaSphere Sound system co-tuned by Devialet and the Paris Opera, alongside TÜV Rheinland low blue light certification, Dolby Vision 2 Max, IMAX Enhanced, and Filmmaker Mode.
Audio-Visual Ecosystem: Additional products showcased include the UX1 soundbar (11.2.6 channels), lightweight HiClips open-ear earbuds, and the 32-inch 4K RoamView touchscreen featuring a 10-hour battery and Android OS.
Big-Screen Laser Portfolio
PX4 Pro TriChroma Laser Cinema: Designed for cinema enthusiasts and gamers, it projects screen sizes from 80 to 200 inches at 3,500 ANSI lumens. Powered by the LPU 3.0 Digital Laser Engine with 118% BT.2020 color coverage, it stands as the world’s first FreeSync Premium-certified TriChroma Laser Cinema featuring 1ms ultra-low latency and 2K 240Hz refresh rates.
Expanded Laser Range: The lineup also includes the C3 series (C3 Ultra Max, gaming-enhanced C3 Ultra, and value-driven C3 Pro), the professional-grade XR10, and the installation-friendly L9Q ultra-short-throw Laser TV.
AI Companion Suite & “Companion Living”
Proactive Ecosystem: Moving away from standard smart living, Hisense introduced its AI Companion Suite powered by the global ConnectLife platform. Built on four core capabilities—sensing, thinking, communicating, and executing—the system connects home appliances across cooking, laundry, air management, and energy care.
Smart Appliances: Kitchen management is spearheaded by the PureTouch Hub Series refrigerator featuring dual screens and AI ingredient recognition, while the AI Laundry Companion uses AI Fabric Vision to automatically match optimal wash-and-dry cycles.
