HONOR Turned the MOA Music Hall Into a Full Fan Fest for the HONOR 600 Series Launch, and Thousands Showed Up
James Reid, Mayonnaise, beauty queens, and PBB stars all in one night. HONOR Philippines did not come to play.
The first day sale of the HONOR 600 Series went down on May 30 at the SM Mall of Asia Music Hall, and the turnout was the kind that makes a brand very happy about its choice of venue. Thousands of fans, tech enthusiasts, and curious shoppers packed the iconic hall for what was equal parts product launch and full-scale concert event.
The guest list alone was enough to draw a crowd. PPop acts FINA and It All Started In May performed alongside Rabin Angeles and Angela Muji. Then James Reid took the stage and did what James Reid does, sent the crowd into a frenzy. Mayonnaise closed out the night with a set that had the entire venue singing along, which is exactly how you want a product launch to end.
Celebrity appearances added more fuel to the night. The newly crowned Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle were all in attendance, alongside Miss Earth Philippines 2025 Joy Barcoma who hosted the event. The biggest names from the latest Pinoy Big Brother season, Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria, also came through, with Carmelle Collado delivering a performance of her own.
Between sets, guests got hands-on time with the HONOR 600’s AI features at dedicated demo zones scattered throughout the venue. The highlights were AI Image to Video, AI Eraser, AI Outpainting, and the phone’s portrait photography tools, all of which gave attendees a chance to actually use the phone rather than just stare at it behind glass.
HONOR Philippines Vice President Stephen Cheng summed up the night simply: “The turnout at our first day sale event proves how excited Filipinos are about AI-powered innovation.”
The HONOR 600 Series is available now across HONOR Experience Stores and partner stores, as well as online via Lazada, Shopee, and TikTok Shop. Pricing starts at P28,999 for the HONOR 600 5G in the 8GB plus 256GB configuration, going up to P32,999 for 12GB plus 256GB and P37,999 for 12GB plus 512GB. The HONOR 600 5G Pro in 12GB plus 512GB is priced at P49,999.
