Filipinos take Christmas to a whole new level. Reunions brim with warmth, gift-giving is an expression of love, and everything – from decorations to meals – is an explosion of festive cheer. Food, of course, plays a central role in bringing families together. And at the heart of countless Filipino Christmas feasts sits a perennial favorite: Jollibee’s Chickenjoy.
For generations, Chickenjoy’s crispy, golden skin and juicy meat have been a cornerstone of Filipino Christmas celebrations. This year, Jollibee’s campaign, “Para Pasko-est, Chickenjoyest!” captures the essence of this tradition.
The campaign showcases Jollibee’s latest TV commercial featuring Anne Curtis, who joins a lively celebration made even more joyful by Chickenjoy. With Chickenjoy adding a special touch to every gathering, the celebration comes alive with gift-giving, dancing, singing, and sharing lighthearted moments that truly capture the spirit of Christmas.
“Chickenjoy isn’t just the best in taste, it’s also the best in joy that can elevate every celebration. We want our customers to have an all-out, joy-filled holiday season, and they can always count on Chickenjoy to make their moments with loved ones even more special,” said Luis Berba, Jollibee Philippines Marketing Director for Masterbrand, Chickenjoy and Beverages.
So this Christmas season, head to your nearest Jollibee and go all-out with the one and only Chickenjoy, available via dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda!
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