For those of us who appreciate cutting-edge tech without necessarily breaking the bank, POCO has just dropped some exciting news. They’ve officially launched their highly anticipated F7 Series in Singapore, introducing the powerhouse POCO F7 Ultra and its equally impressive sibling, the POCO F7 Pro. And from what I’m hearing, these phones are packing some serious heat.
POCO’s Head of Product Marketing, Angus Ng, put it perfectly when he said they’re making “cutting-edge technology more accessible than ever.” This new lineup, especially the introduction of the “Ultra” model, seems to be pushing the boundaries of what we can expect from a phone that doesn’t carry an exorbitant price tag. It’s all about blending top-tier features with that signature POCO value.
Let’s talk about power. The POCO F7 Ultra is fueled by the Snapdragon® 8 Elite Mobile Platform – Qualcomm’s top-of-the-line chipset. Built on a super-efficient 3nm process, this means a significant jump in processing and graphics performance, all while being surprisingly energy-conscious. Apparently, it even clocked in an impressive AnTuTu score, hinting at seriously smooth performance for everything from demanding games to seamless multitasking.
But the Ultra doesn’t stop there. POCO has introduced its very first dedicated graphics chip, the VisionBoost D7. This sounds like it’s taking the visual experience to a whole new level, promising incredibly smooth gameplay at high frame rates and resolutions, along with enhanced HDR for richer visuals. Even watching videos on platforms like YouTube and Netflix is getting a boost with their Dual-core Visuals technology.
Both phones are running on Xiaomi HyperOS 2, which is designed to be smart, responsive, and seamlessly connected across platforms. It even integrates Google Gemini for smart assistance, which is a nice touch. And for the gamers out there, POCO’s WildBoost Optimization 4.0 is working behind the scenes to ensure ultra-smooth gameplay with stable frame rates and improved responsiveness, even in demanding titles.
The POCO F7 Pro isn’t slouching either, powered by the Snapdragon® 8 Gen 3 chipset, striking a great balance of speed and efficiency. It also runs on Xiaomi HyperOS 2 and benefits from the WildBoost Optimization, ensuring a fluid experience for apps and games.
Now, all that power can sometimes lead to heat, but POCO has addressed that with their LiquidCool Technology 4.0. This advanced cooling system promises to keep the phones running smoothly even during intense use.
Battery life is crucial these days, and the F7 Series seems to deliver. The Ultra packs a hefty 5,300mAh battery with incredibly fast 120W wired and 50W wireless charging. The Pro boasts an even larger 6,000mAh battery with 90W fast charging. Both phones also feature smart charging technologies designed to optimize battery health and longevity.
For the photography enthusiasts, the POCO F7 Ultra is bringing a seriously advanced imaging system. It’s a triple-lens setup with a high-performance main camera, a flagship-level telephoto lens, and a high-resolution ultra-wide camera, covering a wide range of focal lengths. The main camera uses the Light Fusion 800 sensor for vibrant and detailed shots, even in tricky lighting. The telephoto lens opens up creative possibilities with macro capabilities and impressive zoom. All of this is powered by POCO AISP, their new AI computational photography platform, promising enhanced image processing and impressive results, including features like UltraZoom and rapid continuous capture. The F7 Pro also boasts a capable 50MP main camera and an 8MP ultra-wide lens, along with AI-powered enhancements.
The displays on both phones sound equally impressive, featuring ultra-slim bezels, high peak brightness for excellent visibility even outdoors, and thoughtful eye-care technologies. They incorporate Circular Polarization Technology, high-frequency PWM dimming, and automatic brightness adjustment, all certified by TÜV Rheinland for low blue light and flicker-free operation. They’ve even made the touchscreens responsive even with wet fingers, oil, or gloves, and the Ultra features an ultrasonic fingerprint sensor for quick and secure unlocking.
Design-wise, the F7 Series looks and feels premium, with a blend of gloss and matte finishes on the glass back covers and a seamless transition to a matte metal frame. The Ultra takes it a step further with a quad-curved glass design for a comfortable grip. Both phones also boast an IP68 rating for dust and water resistance, and the Ultra features POCO Shield Glass for extra screen protection, while the Pro uses Corning® Gorilla® Glass 7i.
Even connectivity and audio haven’t been overlooked, with a dedicated signal enhancement chipset for improved cellular, Wi-Fi, and Bluetooth performance, along with Stereo Dual Speakers and AI Super Cinema for an immersive entertainment experience.
For those in the Philippines eager to get their hands on these devices, POCO is offering exclusive early-bird deals from March 27th to April 3rd on Lazada and Shopee. The POCO F7 Ultra and F7 Pro are available in various configurations and colors, with special introductory prices and even freebies like a wireless charger for Ultra buyers on Lazada. It definitely sounds like a great opportunity to snag some serious flagship-level performance without the usual flagship price tag.
