Samsung Electronics Co., Ltd. has announced RM of BTS as the official ambassador for Samsung Art TVs. This marks one of RM’s first official activities following his return from mandatory military service in Korea.
A globally recognized art connoisseur, RM is known for his deep appreciation of the arts, including frequent visits to leading museums and his extensive private collection of contemporary artwork. In his new role, RM will bring his distinctive voice and passion for visual art to Samsung Art TV users worldwide.
“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”
Samsung Art TVs are known for fusing advanced display technology with artistic expression, serving as immersive platforms that bring art to life. Through the Samsung Art Store—a subscription-based service offering over 3,500 high-resolution 4K artworks—users can now enjoy curated content featuring insights from RM himself. His personal reflections and commentary on select works will be available directly on the Samsung Art Store, offering fans and art enthusiasts a unique glimpse into his aesthetic sensibilities.
“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”
As part of his ambassadorship, RM will appear at Art Basel in Basel, Switzerland, one of the world’s premier international art fairs. He will host a special session to discuss contemporary art, collecting, and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.
RM’s partnership with Samsung Art TVs aims to create a new dialogue between art, technology, and global pop culture. Through this collaboration, Samsung continues its commitment to making world-class art more accessible and personal, with RM now serving as a bridge between fans and the art world.
