In today’s fast-paced world, the Filipino concept of being “wais” – being resourceful and making smart choices – is more valuable than ever. And Tip-Top Chicken is championing this spirit of “Wa-Ease-ness” with some practical kitchen tips designed to make cooking at home easier and more enjoyable. It’s about getting the most out of your ingredients and your time, without sacrificing flavor or quality.
Freshness is Key
Tip-Top Chicken emphasizes that great meals start with great ingredients. It’s not just about health and safety; it’s about taste. Fresh ingredients simply taste better. Tip-Top Chicken offers a range of fresh cuts, processed and packed on the same day, to ensure that freshness. They’ve got everything from whole chickens to various choice cuts like breast with bone, thigh with bone, breast fillet, thigh fillet, wings, and drumsticks, along with convenient options like chicken nuggets and tocino. And the best part? They’re priced affordably, so you can stay within your budget and still create delicious, home-cooked meals.
Simple Doesn’t Mean Bland
You don’t need to be a gourmet chef to make a memorable dish. Tip-Top Chicken reminds us that sometimes, the simplest recipes are the best, as long as they’re seasoned well. A little salt and pepper can go a long way, and if you’re feeling adventurous, a touch of acid like vinegar or calamansi can add a delightful zing.
They even suggest trying a tocino sisig using Tip-Top Chicken Tocino. It’s a flavorful dish that can be made with ingredients you probably already have in your pantry, making it a convenient and satisfying option for home cooks.
Embrace Seasonal Flavors
While it’s convenient to stick to the same ingredients year-round, Tip-Top Chicken encourages us to step outside our comfort zones and experiment with seasonal produce. This is a great way to hone your cooking skills and discover new flavor combinations.
For example, summer in the Philippines means mangoes! Tip-Top Chicken suggests incorporating this delicious fruit into your dishes, even beyond the usual desserts. Think fresh salads or vibrant side dishes to add a touch of sweetness to your meals.
Minimize Waste, Maximize Freshness
Tip-Top Chicken also highlights the importance of minimizing food waste. A simple trick to keep ingredients fresh for longer is to use your freezer. While refrigeration can keep food good for a few days, freezing can extend its shelf life for months.
This means you can buy ingredients in bulk, save money, and reduce your trips to the grocery store. And if you have leftovers that you’re not sure about eating right away, pop them in the freezer! You’ll have a ready-made meal for those days when you don’t feel like cooking.
Have Fun in the Kitchen!
Cooking shouldn’t be a chore, Tip-Top Chicken reminds us. “Our goal is to make every kitchen activity enjoyable with your kids, your friends, and also, yourself!” says Ralph Recaido, Tip-Top’s brand marketing manager.
They suggest adding little touches of fun to your cooking routine, like listening to music while you prep, doing some stretches while you wait for your food to cook, or inviting a loved one to join you in the kitchen.
Cooking, they say, is an adventure and a journey of discovery. And Tip-Top Chicken wants to be there to accompany you as you create dishes you love and celebrate those “Wa-Ease” moments in the kitchen.
Tip-Top Chicken is a brand of C-Joy Poultry Meats Productions, Inc., a joint venture between Cargill Philippines and Jollibee Foods Corporation. They offer a range of budget-friendly chicken products that are high in protein, free of salitre, made with 100% chicken meat, and processed and packed on the same day. You can find Tip-Top Chicken products in major supermarkets like Robinsons Supermarket, The Marketplace, and Shopwise.
For more information and recipe inspiration, be sure to check out Tip-Top Chicken’s official Facebook, Instagram, and TikTok pages (@tiptopchickenph).
