Green GSM Scoops Green Leadership Award at AREA 2025
Green GSM, Southeast Asia’s pioneering all-electric ride-hailing platform from Vietnam’s Green and Smart Mobility Joint Stock Company (GSM), has just snagged the prestigious Green Leadership award at the Asia Responsible Enterprise Awards (AREA) 2025 in Bangkok. This recognition celebrates Green GSM’s groundbreaking role in forging a sustainable transportation ecosystem in Vietnam and spreading its green mobility model across the region.
Founded in 2011 by Enterprise Asia, AREA is one of Asia’s most respected awards for corporate sustainability, innovation, and social responsibility. The 2025 theme, “A Necessary Shift to a Regenerative Economy,” underscores the growing expectation for businesses to restore ecosystems and deliver sustainable value to communities. Green GSM truly shined in the Green Leadership category for its scalable and inclusive approach to electrifying urban transport. The company runs its own fleet of electric vehicles and also provides the Xanh SM Platform, which lets individual VinFast EV owners join the service. Currently, this feature, along with the company’s partnerships with traditional taxi operators to help them transition to electric vehicles, is available in select international markets where Green GSM operates, though not yet in the Philippines. Together, these three components create a flexible, open ecosystem that speeds up the shift towards green mobility in Vietnam and beyond.
“Sustainability at Green GSM goes beyond strategy. It is deeply embedded in our everyday decisions, our culture, and how we grow,” said Ms. Phan Thi Hong Dung, Director of Training and Culture Development at GSM, during the award ceremony. “We believe that a truly sustainable model only works when every individual within the ecosystem chooses to live green, work green, and serve their community with kindness and responsibility. Each ride with Green GSM not only helps reduce emissions but also encourages positive habits and sets new standards for sustainable living in society. We are proud that Green GSM’s journey toward global expansion has been recognized on such a prominent platform in Asia.” This award marks a major milestone in Green GSM’s wider “Go Green Global” journey, showcasing Vietnam’s growing potential to drive innovation, scale impactful solutions, and contribute a long-term ecosystem perspective to global green transformation.
In just two years, Green GSM has expanded beyond Vietnam into Laos, Indonesia, and the Philippines, completing over 300 million trips and covering 1.7 billion zero-emission kilometers. This has resulted in an estimated total reduction of over 211,000 tons of CO₂ emissions, equivalent to the annual carbon absorption capacity of roughly 3,200 hectares of forest. Back home in Vietnam, the company dominates the electric taxi market with nearly 40% market share and has partnered with almost 100 local transport businesses to support their electrification efforts. Big local names like G7 Taxi, Mai Linh, Lado Taxi, and En Vang have joined in, with 19 companies fully converting their fleets to electric vehicles. This marks a significant shift: green mobility isn’t just an alternative anymore; it’s the new standard in modern urban transportation.
With operations now spanning four Southeast Asian countries, Green GSM stands as the second-largest ride-hailing brand in the region and the only one powered entirely by electric vehicles. Its ability to operate efficiently across diverse markets with varying infrastructure and user behaviors is a strong testament to the company’s capacity for large-scale deployment, high adaptability, and strategic regional vision as a Vietnamese brand. Green GSM officially launched its public services in Metro Manila on June 10, 2025.
