Acer has absolutely smashed it, clinching the top spot in the Philippine personal computer market in Q1 2025! According to market research firm GfK, Acer secured a whopping 35.7% total market share, a solid 34.2% in consumer notebooks, and an impressive 40.6% in gaming laptops. They even kept the momentum going strong in April, with their notebook segment hitting a 36% market share, cementing their dominance. Talk about a powerhouse performance!

Acer’s secret sauce? A multi-faceted marketing approach that includes super strategic partnerships with brand ambassadors. This method has proven incredibly effective in expanding Acer’s reach nationwide and really beefing up their local branding game. A prime example, and arguably the biggest ace up their sleeve, is their collaboration with the “Kings of P-pop,” SB19. This partnership has been absolutely crucial in keeping Acer relevant to its customer base, especially among the younger, dynamic demographic. The synergy between Acer and SB19 actually kicked off even before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure back in 2021.

“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, Managing Director at Acer Philippines. It’s clear this isn’t just a typical endorsement; it’s a true collaboration. Recently, Acer even co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, further deepening that brand-to-fan connection. And for a truly unique experience, SB19 got to visit Acer’s Taipei headquarters as “one-day employees,” getting a firsthand look at the brand’s innovations. Acer Chairman and CEO Jason Chen, along with Pan-Asia Pacific President Andrew Hou, personally met the group and even gifted each member a beastly Predator Helios 18 gaming laptop! During their Taiwan visit, SB19 explored Acer’s product experience center, tried out the latest gaming laptops, and even got their hands on the FreeSense Ring smart wearable from Acerpure. They also joined a design workshop, brainstorming ideas for laptop aesthetics and compact home appliances. As this fruitful partnership celebrates its fifth year, both Acer and SB19 are looking forward to many more productive years together.

For more information about Acer, make sure to follow Acer Philippines on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter, or head over to www.acer.com.