The Internet Mobile and Marketing Association of the Philippines (IMMAP) held the second digital congress (DigiCon DX), the biggest gathering of marketing practitioners, last October 11 to 13 at the Philippine International Convention Center. This year’s congress focused on the culture envisioned to aid marketers in adapting to digitalization as reflected in the theme, “DX: The Culture of Digital Transformation.”
It was my first time to attend a huge marketing event. I’m use to attending small workshops and seminars with 100-200 attendees. At Digicon DX, I was able to meet familiar face from different industries. I’ve met my friends from Starbucks, Red Ribbon, GetGo, Voyager, McDonald’s, PR Agencies, and many more.
Before the event, I printed a copy of the schedule which includes that each breakout sessions, the speaker and the topic. I was glad there was an app made available for participants to make it a lot easier. In the app, we were able to see the schedule, reserve a seat, interact with participants thru a news feed, exchange contact info, check out sponsors and you also get notifications for upcoming sessions or announcements.
Over three days, a diversity of projects, presentations, and discussions demonstrated the central and crucial role of digital transformation across various industries and businesses. In his keynote address, Altimeter Group Principal Analyst and award-winning author Brian Solis underlined the importance of changing company culture as an integral part of transformation, a view that was resoundingly echoed across the festival’s breakout sessions and workshops.
Participants of the event had the opportunity to listen to content provided by globally acknowledged key opinion leaders, spread across six tracks. The six tracks are what IMMAP considers to be the pillars of digital transformation, representing both internal (organization-facing) and external (customer-facing) competencies that today’s organizations must embrace as they face digital transformation.
Highlighted tracks included:
- People and Organization
- New Age of Storytelling
- Living Streams
- Customer Experience
- Pivots and Unicorns
During lunch time everyone is busy networking with fellow marketers and brands. Lunch was also a time for the participants to win prizes courtesy of DigiCon DX. Lunch for the first day was sponsored by Voyager and they gave away an iPhone 8. On the second day, MBC Broadcasting Company brought the house down with their generosity. If my calculations were right they gave away ofer P500,000.00 worth of cash prizes and 50″ LED TVs and smart phones during lunch time.
The DigiCon DX 2017 was co-presented by San Miguel Beer. The Platinum Sponsor of the three-day event was Voyager Innovations. Sponsorship was provided by Manila Broadcasting Company, Globe Go WiFi, PLDT Home, ABS-CBN, RMN Networks, Nu Works Interactive, Facebook, AdGlow, Ambient Digital, First Pacific Leadership Academy, City of Dreams, and Philippine Airlines. Media partners include adobo Magazine, CNN Philippines, The New York Times, The Philippine Star, Rappler, and Philippine Daily Inquirer.
More than the lessons learned at Digicon DX, it was meeting the people from different industries equally passionate about digital marketing. The lessons learned will change as digital evolves, it’s the people I’ve met from the brands I look up to that I will bring home with me.