Metrobank has officially introduced Moneygurado, a new financial mindfulness campaign and docuseries designed to rewrite the Filipino script on money. Derived from the word manigurado (to make sure), the campaign is a clever portmanteau of “Money” and “Sigurado,” aiming to replace the reactive “bahala na” (come what may) attitude with a more intentional, protected, and proactive mindset.
At a time when inflation and rising fuel prices are tightening household budgets, Moneygurado moves away from rigid banking “rules” and instead dives deep into the cultural DNA that dictates how we spend, save, and borrow.
The Docuseries: Money Meets Culture
The heart of the campaign is a docuseries that explores how deeply rooted Filipino values like katatagan (resilience), hiya (shame), and utang na loob (debt of gratitude) often clash with long-term financial health.
- “Kapit Lang: The Filipino Way of Surviving”: The premiere episode features Audrey Cruz, founder of OnlyPans Taqueria. Her story of rebuilding her business after a devastating fire serves as a powerful lesson: true resilience isn’t just about surviving a crisis; it’s about the intentional habits built before the crisis hits.
- Cultural Lenses: Upcoming episodes feature heavy hitters like director Jose Javier Reyes (exploring self-worth and borrowing), historian Xiao Chua (discussing the “price of hiya”), and author Michelline Suarez (on the art of waiting and saving).
Metrobank is positioning financial mindfulness as a practical tech-lifestyle skill. It’s about understanding the “why” behind your spending to achieve four key goals:
- Spending with Intention: Distinguishing between social obligations and personal goals.
- Purposeful Borrowing: Moving away from debt fueled by pakikisama or hiya.
- Goal-Based Saving: Transforming the alkansya habit into modern, growth-oriented saving.
- Active Protection: Staying informed against fraud and financial uncertainty.
