MICECON 2024, the biggest gathering of Meetings, Incentives, Conferences, and Exhibitions (MICE) pros in the Philippines, wrapped up a successful run at SMX Convention Center Clark Pampanga. This three-day event from July 10 to 12 was a hotbed of ideas and connections as industry leaders, stakeholders, and experts came together to chart the future of the country’s MICE scene.
SMX Convention Center Clark, the official venue partner, truly shined as a star player in the Philippines’ growing MICE industry. Packed with insightful talks, networking opportunities, and showcases of the latest MICE trends, the event was a whirlwind of excitement.
The Philippines is definitely on an upswing when it comes to MICE. Our prime location, rich culture, and government’s full support are giving the industry a major boost. Cities like Manila, Cebu, and Davao are becoming go-to spots for international conferences and exhibitions. Plus, new convention centers and hotels are popping up everywhere, and big events like the ASEAN Summit have put the Philippines on the world map as a top event destination.
Tourism Secretary Christina Frasco highlighted the importance of solid infrastructure in making the Philippines a MICE superstar. She emphasized the government’s commitment to improving connectivity and infrastructure to attract more tourists, delegates, and travelers to our shores.
SMX Convention Centers are leading the charge in supporting the Philippines’ MICE ambitions. With eight branches nationwide – SMX Manila, Megatrade Hall, SMX Aura, SMX Clark, SMX Olongapo, SMX Bacolod, Sky Hall Seaside Cebu, and SMX Davao – they’re already making waves.
And there’s more to come! SMX is set to open another massive venue in Cebu City by the end of 2026. The SMX Convention Center Cebu will be a game-changer with a whopping 40,879.40 square meters of total floor area.
Michael Albaña, SMX Convention Center’s Vice President and General Manager, shared their excitement about MICECON 2024’s success. He emphasized SMX’s commitment to working hand-in-hand with the government to elevate the Philippines’ MICE industry. They’re dedicated to providing top-notch facilities and services to meet the evolving needs of their clients.
With all these developments, the Philippines is well on its way to becoming a premier MICE destination in Southeast Asia. SMX Convention Centers are ready to take the lead in hosting world-class events that will put the country on the global map.
