Hennessy is a word that has become synonymous with luxury, quality, and boldness. The 250 year strong Cognac brand is world-recognized for its unique blend of flavor and heritage. Classic yet edgy, Hennessy believes in the Art of Blending and with this presents their global music campaign called Hennessy Artistry.
Hennessy Artistry is a famed global music platform that takes place in over 40 countries worldwide. The campaign mixes unique talent and provides the finest mixed drinks to create an exceptional blend of music, style, culture and people. In the past, Hennessy Artistry has collaborated with acclaimed musicians like Mary J. Blige, Q-Tip, Jay Electronica, Ice Cube, Erykah Badu and Kid Sister, among others, all adding to the growing history of Hennessy Artistry.Each event features some of the most cutting edge technology and formidable names in music today. This year marks the 5th Hennessy Artistry in the Philippines, and for that milestone Hennessy has planned its most grand combination of musical blends, starting with crowd favorite OPM band, Up Dharma Down.
Hennessy’s hand-picked artist, Up Dharma Down is considered to be a band different from all others in the Philippines today. They are able to combine several elements from different genres using a wide range of musical instruments to make their own music. The music that they create is so beautiful and unique that it cannot be categorized into a single genre. Everyone just can’t help but be in awe of their raw talent and musicality whenever they perform. Up Dharma Down joins this year’s Hennessy Artistry in the spirit of promoting the local and international music scene to everyone. These are the reasons why Hennessy thought they would best represent what Hennessy Artistry is all about; the art of mixing and creating unique musical experiences. The indie band opened Hennessy Artistry with a surprise performance in Bonifacio High Street two weeks ago, to the delight of the mall-goers.
Hennessy Artistry is a one month journey that culminates through their annual Halo event on June 19 at Valkyrie, where you can expect local music to get elevated to new heights. As this will be a by-invite only event, music lovers can get exclusive access by attending the club series where every purchase of Hennessy VS comes with one access card for two to the exclusive culminating experience. The series of club events will be held in prestigious clubs around the metro featuring young talent and local music.
Australian EDM Duo Nervo at Valkyrie will also be there to party a nd bring the house down on June 19.
Patrons can also avail of Hennessy’s promo. Each purchase of Hennessy VS 70cl bottle entitles the customer (2) regular access cards for two to Hennessy Artistry on June 19, and each purchase of Hennessy VS 150cl bottle entitles the customer (4) regular access cards for two to Hennessy Artistry on June 19. Promo is valid in participating supermarkets such as S&R (Metro Manila branches only), Landmark Makati, Rustan’s Rockwell, SM Supermarket (Metro Manila branches only) and Rustan’s Makati from May 19, 2015 – June 19, 2015. The promo is good while supplies last.
For more information on Hennessy Artistry, log on to http://hennessyph.com/. Check out their Facebook page at facebook.com/HennessyPhilippines and follow them on twitter and Instagram @HennessyPH