Walking through the Legazpi Underpass lately has been a surprisingly artistic experience. Samsung, the top TV brand globally, has partnered with Fotomoto PH to create something truly special: “Beneath the Streets.” It’s part of the 10 Days of Art 2025 exhibition, and it’s running from February 13th to 23rd. Imagine this: hundreds of stunning photographs by talented Filipino artists, showcased not in a traditional gallery, but on Samsung’s The Frame TVs, right there in the underpass!
This isn’t your average art exhibit. It’s an immersive experience, transforming a typically mundane space between Greenbelt and Ayala Triangle Gardens into a vibrant digital gallery. And The Frame is the perfect medium. It’s designed to display art beautifully, with a matte display that minimizes glare and makes the images look incredibly lifelike. You almost forget you’re looking at a TV screen.
What’s really cool about The Frame is its versatility. You can hang it on the wall like a picture frame, or display it on a stand. And when you’re not watching TV, it transforms into an art piece, showcasing anything from classic masterpieces (think Van Gogh or Monet) to your own personal photos. You can even customize the frame bezels to match your décor. It’s like having a constantly changing art collection in your home.
This collaboration between Samsung and Fotomoto is a testament to how technology can enhance and democratize art. It’s not just about displaying pretty pictures; it’s about making art more accessible to everyone. Samsung has been doing this kind of thing all over the world, partnering with major museums and showcasing art at events like Art Basel. They’re really pushing the boundaries of how we experience visual storytelling.
If you’re in Makati between now and February 23rd, definitely check out “Beneath the Streets” at the Legazpi Underpass. It’s free and open to the public. It’s a great example of how art and technology can come together to create something truly inspiring.
