Starbucks is collaborating with acclaimed fashion house Paul & Joe to bring a touch of Parisian chic to the Philippines this summer. The limited-edition merchandise and Starbucks Card features Paul & Joe’s founder Sophie Méchaly’s beloved pet cat Gipsy – her inspiration and the symbol of the fashion house.
The exclusive collection includes stylish drinkware, tote bag, Starbucks Card and the beloved Starbucks® Bearista dressed up in an outfit inspired by Gipsy the cat. “Just as our customers are always looking out for new styles and trends, Starbucks is persistently seeking out sought-after designers from around the world that share our passion for fun, so that we can bring exciting new collections to stores here in the Philippines.” said Keith Cole, head of marketing for Starbucks Philippines. “Starbucks is thrilled to work with Paul & Joe on this fresh and fun collection for summer.”
The 2018 Paul & Joe + Starbucks ® collection includes the following pieces:
- Paul & Joe + Starbucks® Double Walled Mug (12 fl oz) – A double walled ceramic mug featuring Gipsy, the iconic Paul & Joe kitten sitting with his newly hatched chick friend in glossy full wrap decal. Its pastel green acrylic lid complements the clear glaze mug body. Comes in a collector box.
- Paul & Joe + Starbucks® Tumbler (16 fl oz) – This limited-edition tumbler has a spill-proof double wall stainless steel body featuring the iconic Paul & Joe cat, Gipsy. Joining this feline is his cute newly hatched chick friend. A flip-style lid in pastel green color beautifully complements the blue color of the tumbler with Paul & Joe + Starbucks logo.
- Paul & Joe + Starbucks® Tote Bag – Poly-cotton tote bag with polyester lining featuring Gipsy, the iconic Paul & Joe Cat. Paul & Joe + Starbucks logo is printed on one side of the bag and a Starbucks logo wordmark on woven label is visible inside the bag.
- Paul & Joe + Starbucks® Bearista –Starbucks® Bearista dressed in Gipsy-inspired outfit, accompanied by his best pal. This cute Starbucks Bearista is even made more collectible with the Starbucks wordmark that can be seen on its foot pad. Comes in a bright blue collector’s box.
- Paul & Joe + Starbucks Card – featuring Gipsy, the iconic Paul and Joe Cat. Available for an initial activation of ₱1,000.
The Paul & Joe collection is the first in Starbucks new designer collaboration platform, Starbucks X, which is exclusive to Asia. Starbucks X searches across the globe to bring customers unique cultural experiences through exclusive designer collaborations. Customers can follow along on the Starbucks X official website, which invites customers to participate in the journey of discovery as Starbucks X releases a series of clues to reveal the next sought-after designer collaboration.