The Bistro Group, the country’s leader in the casual dining industry for over two decades, announces new restaurant openings to tap a wider market.
OPENS MORE STORES IN DIFFERENT LOCATIONS
Recently launched was TGIFridays 26th branch at the Island Central Mall, the newest lifestyle hub in Mactan, Cebu.
Also opened last May at the Evia Lifestyle Center in Las Pinas were Italianni’s, Red Lobster and Modern Shanghai. Texas Roadhouse is set to open in this mall on the 3rd quarter 2019.
The newly-developed Ayala North Exhange at the heart of Makati’s Commercial Business District saw the opening of Watami Japanese Casual Restaurant and Italianni’s to discerning food lovers.
Texas Roadhouse, meanwhile, opened at Robinsons Midtown last May 23.
“We believe that there is strength in numbers, along with a brand equity that’s attached to these brands. There is a huge market waiting to be tapped in many places in the country that inspires us to embark on an aggressive expansion to bring our concepts closer to more and more Filipinos who love good food and Bistro’s quality service,” says Lisa Ronquillo, VP Marketing of The Bistro Group.
Over the years, the company has successfully managed a diverse portfolio of 13 local and international restaurant concepts including Italiannis, Village Tavern, Denny’s, Texas Roadhouse, Buffalo Wild Wings, Red Lobster, and recently, Hard Rock Café Manila. Also under its portfolio are Asian concepts are Fish & Co., Watami, Baker & Cook, Modern Shanghai, and Bulgogi Brothers.
By year-end, it is expected that The Bistro Group will have a total of 90 stores nationwide.
