Haier Philippines, in a strategic partnership with Abenson, officially unveiled its latest innovation, the Haier Mini LED TV, during a vibrant, experience-driven event at Abenson’s Quezon Avenue Flagship Store. The launch, themed “Where Color Meets Innovation,” highlighted how cutting-edge technology can elevate home entertainment and smart living for Filipino households.
A Smarter Way of Living Through Innovation
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event kicked off with high energy. Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV signifies more than just a new product; it embodies Haier’s commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she stated, “we’re presenting a smarter way of living.” Ms. Apple Ma, Marketing Head of Abenson, echoed this sentiment, expressing Abenson’s pride in being the exclusive partner for the launch and their dedication to helping families upgrade their entertainment experience. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she added.
Unveiling True Color Pro Technology and AI Integration
The official unveiling of the Haier Mini LED TV was led by Mr. Xuhong Yan, CEO & President of Haier Philippines, alongside Ms. Joy De Leon from Abenson. As the screen came to life with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the TV. It features True Color Pro technology for superior color accuracy, ultra-fine contrast from Mini LED backlighting, and powerful AI integration for smart home compatibility. Product Manager Mr. Jayden followed with an in-depth presentation, detailing features like 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality audio-visuals, Game Mode Pro for lag-free gameplay, and voice-activated controls through built-in AI.
Celebrity Endorsements and Expert Insights
The event also featured special appearances from celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez shared how the Haier Mini LED TV seamlessly integrates into their daily lives for music, gaming, and smart home living, praising its immersive visuals, smart features, and stylish design. Respected tech reviewer Peter of GizGuide provided a technical breakdown, commending the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market and a “digital hub for your home.”
The launch included elegant performances, engaging raffle draws, and a dedicated demo zone for guests to experience the Haier Mini LED TV firsthand. Media and partners also had an exclusive interview segment with Haier executives. In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.” The Haier Mini LED TV is now available at Abenson stores and online, promising next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles.
