Amaia was borne out of the vision of its mother company, Ayala Land (ALI), to broaden its residential product line to cater to the wider Philippine population. In 2010, this came into fruition with the incorporation of Amaia Land and its subsequent launch of the first Amaia Scapes economic housing project, thereby reinforcing ALI’s thrust of “enhancing land, enriching lives for more people.”
The company’s maiden project, Amaia Scapes Laguna established Amaia as a competitive brand in the real estate industry. Amaia’s “Scapes” house-and-lot product line, which now consists of 16 communities, has revolutionized the economic housing segment. Some features that homeowners love about the community are its cluster type development, patio greens and full complement of shared amenities. Meanwhile, housing units are sought after for their attractive facades, modern design and efficient space planning.
In 2011, Amaia launched its condominium product lines: the mid-rise Amaia “Steps” and high-rise Amaia “Skies”. Amaia Steps now boasts a total of nine communities. These homes are ideal for those who aspire for bigger living spaces within city limits. Meanwhile, there are now four Amaia Skies developments, which offer private abodes for urban dwellers and on-the-go working individuals desiring a balanced work-play lifestyle.
Last year, Amaia introduced Amaia “Series”, a pure townhouse development designed for families with growing need for space, and Amaia “Square”, shophouses made for entrepreneurs who want their home and store in one convenient address.
So far, Amaia has served over 12,000 families across the country. The brand is present in key locations in North Luzon (Bulacan, Pampanga, Tarlac, Urdaneta), Metro Manila (Quezon City, Paranaque, Manila, Caloocan, Pasig, Mandaluyong and soon Las Pinas), South Luzon (Laguna, Cavite, Batangas, Quezon and soon Bicol) and the Visayas (Bacolod, Cebu and soon Iloilo). This year, it will venture to CDO, Mindanao. Homes are made affordable by easy-on-the-pocket paying options such as cash, deferred, bank financing, Pag-ibig and in-house financing.
The company opened a significant numer of jobs for Filipinos including a 17,000-man sales force in 18 growth centers and sales offices nationwide. Its online followers has soared and includes over 500,000 facebook fans, propelling the brand’s dominance in the digital platform.
“Our fifth year anniversary marks Amaia’s success over the years and the company’s mission in the years to come,” says Amaia Land president Ricky Celis. “We will continue to contribute to nation building by serving thousands of families with quality yet affordable homes in more locations nationwide.”