Last February 5, motorists weaving their way around the heavily congested Makati area may have caught a glimpse of a massive golden vault, marked only by the letter ‘M,’ being escorted through traffic, casting an air of mystery and anticipation. This 7×7 foot-large vault of shining gold was hauled from the RCBC Tower on Ayala Avenue to the Fort Bonifacio Activity Center, guarded by an entourage of BMWs ensuring its safe arrival.
Before the unveiling on February 9, we were able get to Grab the Gold and taste it first at the launch at SM Aura Premiere, Director’s Club cinema, hosted by Raymund Gutierrez. One of the attendee got to take home an iPhone 5s Gold!
The new Magnum Gold is a silky vanilla ice cream and sea salt caramel, coated with thick cracking golden Belgian chocolate. It is the first ever double dipped Magnum bar wherein the the ice cream bar is first coated with a layer of Belgian milk chocolate and dipped again in a layer of golden coloured white chocolate!
On it’s launch, Feb 9, first 200 customers who complete their shopping at the checkout counters will get one coupon for a free Magnum Gold Bar and a chance to take home an iPod Shuffle inside a vault at the Gold Rush game.
If you didn’t get a chance to taste it during the launch, the gold is still out there. The Magnum Gold will be at priced at 2 for Php100 only until Feb 28 in all SM Supermarket, SM Hypermarket, and Savemore Market!