Canon Marketing Philippines welcomes Jian Liu as its new Director of Consumer Information and Imaging (CII). Leveraging nearly two decades within the Canon Group, predominantly in China, a leading global consumer market, Liu brings a wealth of expertise to this crucial role.
Throughout his career, Liu has thrived in a sales-driven environment, fostering a deep understanding of the consumer goods landscape. His leadership in China consistently exceeded business targets, driving Canon’s consumer products to surpass competitors and solidify the brand’s dominance within the interchangeable lens camera segment.
As Canon Marketing Philippines sets its sights on further solidifying its market presence, Liu’s proven track record in fostering strategic partnerships aligns perfectly with Canon’s “Kyosei” philosophy, prioritizing long-term collaboration for mutual benefit.
Expressing his enthusiasm, Liu states, “I am thrilled to join the dynamic team at Canon Marketing Philippines. Through continuous innovation and collaborative efforts, we aim to empower Filipino consumers to capture life’s unforgettable moments with unparalleled clarity and unmatched creative freedom.”
