LG Philippines takes a groundbreaking step into the cultural scene, becoming the official Exhibit Partner for the captivating Monet & Friends Alive exhibit at the BGC Arts Center. Marking a first for the Philippines, this immersive experience brings the timeless beauty of Claude Monet and his Impressionist contemporaries to life in a way never before seen.
The brainchild of Grande Experiences, Monet & Friends Alive offers a multi-sensory journey through the vibrant world of 19th-century Europe. Presented by the Bonifacio Art Foundation and supported by esteemed partners, the exhibition promises an unforgettable celebration of over 150 years of Impressionist art.
LG Philippines leverages its expertise in cutting-edge digital displays to transform the BGC Arts Center into a canvas where visitors can not only see but truly feel the Impressionist masterpieces. Building on the success of Van Gogh Alive, LG continues to push boundaries by incorporating state-of-the-art LG screens throughout the Art Studio and lobby.
These high-resolution displays showcase the intricate details and vibrant colors of the artworks, allowing visitors to lose themselves in the bold brushstrokes and delicate hues of Monet, Pissarro, Renoir, Cézanne, Degas, and more.
The immersive technology is further amplified by a powerful classical score, bringing the art to life with a dynamic interplay of light and shadow. Through LG’s strategically placed displays, the rich tapestry of colors, sounds, and even fragrances envelop the audience, offering a fresh perspective on these iconic works.
LG TVs play a crucial role in the exhibit. Visitors can embark on a virtual tour in the lobby or even recreate Monet’s famous “The Japanese Footbridge” through an instructional video displayed on LG OLED TVs in the Art Studio.
“LG Philippines is thrilled to be a frontrunner in merging technology and art,” said Nakhyun Seong, Managing Director of LG Philippines. “This partnership allows us to make the masterpieces of the Impressionist era accessible in a new and exciting way.”
Opened on January 31, 2024, at the BGC Arts Center, Monet & Friends Alive offers a limited-time opportunity to witness the breathtaking beauty of French Impressionism illuminated by LG’s unparalleled digital technology.
Experience art beyond the frame. Visit Monet & Friends Alive today.
