The battle for DewMoracy has began and it is going to be epic! Mountain Dew launched two new and exciting limited-edition flavors. Blue Shock – the Dew with Raspberry Citrus and Live Wire – the Dew with a blast of Orange. With two new and exciting flavors, #DewBlueShock and #DewLivewire, they are inviting you to take a stand and let your voice be heard!
The launch was held at Whitespace, Makati hosted by one of my many celebrity crushes – Joyce Pring.
Making the campaign more exciting are two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock. “Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon. However, Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”
The event had each team compete in three games – a skateboarding exhibition, an epic bottle tossing competition, and a rap off.
The battle does not end here, this is your chance to be heard and make your stand! Are you #DewBlueShock or #DewLiveWire? Vote by posting on Twitter and/or Instagram with the hashtag of your chosen flavor: #DewLivewire or #DewBlueshock. Get a chance to win prices every week! Voters of the winning flavor will have a chance to win a brand new pickup, perfect for your next wild adventure. Voting period starts August 13 and voting will close on October 31.
Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook Page FB/mountaindewPH and don’t forget to follow @MountainDewPH on Twitter.