The Battle For DewMocracy – Live Wire and Blue Shock

The Battle For DewMocracy – Live Wire and Blue Shock

The battle for DewMoracy has began and it is going to be epic! Mountain Dew launched two new and exciting limited-edition flavors. Blue Shock – the Dew with Raspberry Citrus and Live Wire – the Dew with a blast of Orange. With two new and exciting flavors, #DewBlueShock and #DewLivewire, they are inviting you to take a stand and let your voice be heard!


The launch was held at Whitespace, Makati hosted by one of my many celebrity crushes – Joyce Pring.

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Making the campaign more exciting are two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon. However, Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!

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The event had each team compete in three games – a skateboarding exhibition, an epic bottle tossing competition, and a rap off.

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The battle does not end here, this is your chance to be heard and make your stand! Are you #DewBlueShock or #DewLiveWire? Vote by posting on Twitter and/or Instagram with the hashtag of your chosen flavor: #DewLivewire or #DewBlueshock. Get a chance to win prices every week! Voters of the winning flavor will have a chance to win a brand new pickup, perfect for your next wild adventure. Voting period starts August 13 and voting will close on October 31.

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Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook Page  FB/mountaindewPH and don’t forget to follow @MountainDewPH on Twitter.

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