Death. It’s a topic most shy away from, especially during the festive season. But what if we could approach it with a touch of humor and a dash of practicality? That’s the idea behind Forest Lake Memorial Parks’ latest Halloween campaign, “Pagpag.”
This quirky video explores the Filipino tradition of avoiding a direct route home after a wake to “deter” the spirit of the departed. But beneath the lightheartedness lies a deeper message: death is an inevitable part of life, and one we should prepare for.
Beyond Traditions: Planning for Peace of Mind
Forest Lake doesn’t dismiss our unique customs. Instead, they use them as a springboard to remind us that while we can’t avoid death, we can certainly prepare for it. Whether it’s arranging memorial services, securing interment rights, or exploring long-term care options, these proactive steps can ease the emotional and financial burden on loved ones later.
“True peace of mind comes from accepting death, not avoiding it,” says Alfred Xerez-Burgos III, CEO of Forest Lake. With preparation, families can face loss with a lighter heart, knowing they’ve offered comfort to their loved ones.

Forest Lake: Your Partner in Every Step
Forest Lake goes beyond simply providing memorial spaces. Their Total Memorial Care Services offer comprehensive support, allowing families to celebrate and preserve memories for generations.

Think Libing Anywhere for flexible interment locations, Libre Burol with its free standard funeral service, or QRonicle, a digital platform for sharing stories of loved ones. And for ultimate convenience, their Customer Portal lets you easily purchase services online.